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Markup Calculator – Cost to Selling Price

Set a selling price from unit cost and a markup percentage on cost.

Selling price

100.00
Gross profit
20.00
Gross margin
20.00 %

Formula

Price = cost × (1 + markup/100); margin = profit / price × 100%.

Gross profit ≈ (80)×(25)÷100 · Selling price ≈ (80)+(20) · Gross margin ≈ 100×(20)÷(100)

How to use

  1. Enter a positive unit cost.
  2. Set the markup percentage on cost.
  3. Review price, gross profit and margin.

Examples

  • Cost 80 plus 25% markup gives price 100 and margin 20%.

Frequently asked questions

Is markup the same as margin?

No. Markup divides profit by cost; margin divides it by selling price.

Are taxes included?

No. Add any applicable tax separately using your own rate.

Can I use zero markup?

Yes. Selling price then equals cost and gross profit is zero.

Sources

Updated:

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